interior murals
Blank walls are the foundation for any mural project (of course) and there are so many of them in this world that the mind boggles at the possibilities of what can be achieved. There’s always an option to convert these often large, dull, empty canvases and turn them into something special. With winter in full swing and less people out and about on the streets, street art will no doubt be hunkering down and finding a few cosy spots inside for the darker months. Not to say there will be no murals to be seen outside, even the frostiest of days haven’t stopped us before!
Blank walls artist ketones6000 eyeing up his next canvas
It makes sense for businesses and brands to angle their energy towards producing murals indoors as this is where most people will be this season. And the more wintery the winter gets, the less likely people are going to be stopping at the roadside to fully appreciate street art and go through the usual involuntary motions of sharing it with others. The distinct lack of warm sun beating down on them will surely make the appreciation of exterior street art a passive and short-lived experience (as you can probably tell I am sat here writing this post from London, England. Where the sunshine is a distant memory for now). They are more likely to be legging it to the nearest café with a supermarket bag-for-life held over their head to shield them from the rain because they forgot to pack an umbrella. And then, just as they think the day couldn’t get any worse, the bell that rings as the door is pushed open signals a welcomed smell of fresh coffee and the embrace of a warm, dimly lit coffee shop. As they shake off the wet plastic bag, make their order and sit down, they notice an outstanding, hand-painted mural on the wall opposite. And with an extra-hot oat flat white now thawing out their two cold hands that are cupping it, they stare longingly at the amazing piece of art. Taking every single brush stroke in, wondering who created it and absorbing all the information the mural has to offer. By the time they’ve reached the bottom of that cup, most of their WhatsApp groups know about this awesome artwork they’ve stumbled upon and the café itself has even got a mention in their Instagram story.
Cafe mural by Claire Foxton - blank walls artist
The above impromptu short story is just one basic example of how customising indoor walls can help boost businesses and additionally bring colour to a season which, generally speaking, lacks it. Building owners have a valuable opportunity to utilise the blank canvases within their establishment and turn them into a piece of memorable, atmospheric, share-worthy artwork.
Interior murals aren’t just popular because of the changing of seasons though, there are plenty of locations which are hot spots for indoor street art all year round. A key one being office spaces. Now that society is pretty much back to its good ol’ pre-rona self, office culture is being reborn and the office itself is once again a place for collaboration, inspiration, socialisation and ‘I haven’t left the flat in 4 days and need to mix things up’-contemplation. Therefore, it’s vital for a business to make their hq a place that people want to be in and this is perfectly doable with the help of a wall mural (along with the usuals: barista-level coffees, office dogs, drinks trollies and so on). The decision makers of companies with offices are seeing the idea of having an interior mural as a necessity, rather than an expense. The benefits of decorating an office with quality, hand-painted artwork at scale has the potential to boost productivity, increase creativity, reduce stress, improve morale and broaden employee appreciation. It enhances the employees’ experience of working there through the daily treat for the eyes they are welcomed by and also leaves a lasting impression on clients that visit. Getting said clients talking and giving the mural-embracing company a significant advantage over their competitors.
Blank walls office interior project by Sioux Tempestt
In a similar vein, locations such as hotels, shopping centres and apartment buildings are perfect settings for these types of aesthetic. They have plenty of blank walls which are eagerly awaiting a chance to be made less boring. Here are a few that we’ve had the privilege of sprucing up ourselves:
indian ocean hotel interior
shopping centre mural by leopards lunch
switch living apartment building interior designed by mr christa
There are many different businesses that have a specific type of clientele and therefore a specific target audience to which the inside walls of their building can speak to and, in turn, sell to. A perfect example of this is gyms, fitness centres and the wide demographic which they attract. These places are prime locations for brand collaborations and hand-painted advertising in addition to the classic, decorative wall mural to help liven up an otherwise dull and empty wall. And although the privately commissioned wall mural (such as the one below) has its place and plays a valuable part in revamping a gym space and inspiring the fitness folk, the most beneficial murals are those that are paired with a brand.
private commission for pure muscles gym by mr christa
The list is large for the types of brands wanting to be seen by gym goers on a regular basis. Sports clothing, food-based supplements, gym equipment, headphones, trainers are items that this audience are definitely in the market for. The companies selling these fitness ‘necessities’ will pay good money to use the interior walls of gyms to gain exposure to the thousands of potential customers that will be fixated on their logo and/or product for an extended period of time. On a weekly, monthly, and yearly basis.
And for another slice of the pie, the host building of these brand collaborating murals can also sell the advertised products within their establishment. Which is a subtle, yet clever way to make extra revenue. All from the humble beginnings of a blank wall.
