New balance x LITTLE SIMZ
hand-painted advert
\
Hand-painted photorealism advert for New Balance x Little Simz in collaboration with OKQ agency. 10m high mural painted in 3 days.
Little Simz is a female rapper from Islington. To promote the NB 878, BW were tasked to find a wall in the Islington area on Simz’ home turf. We sourced a big wall on the bustling Chapel Market which has an estimated 1.6 million footfall per month.
BW co-ordinated content capture, producing on-brand stills and video for socials posted by New Balance and JD Sports.
\
CHAPEL MARKET
LONDON N1–